We begin by becoming familiar with your company, your business goals, strategic direction, products, marketplace, competition, and constraints.

If formal research, such as market analysis or usability testing of your current products, is needed, we can schedule and oversee all aspects of it.

We end with a validated set of requirements.

Typical deliverables from this phase:

• User profiles
• Competitive market analysis
• Needs assessment
• Requirements document
• Budget & plan
• Usability analysis

We develop the high-level approaches to the solution. This includes the brand positioning, the creative solution, the user scenarios, and the high-level information architecture.

Testing and evaluation are fundamental to the process of creating user-centered designs. To evaluate the design with users we create prototypes and, in association with independent testing facilities we conduct the tests, and analyze the test results.

Typical deliverables from this phase:

• Creative solution
• HTML or GUI archetypes
• High-level site structure
• Use cases or user scenarios
• Usability report

Once a creative solution and high-level information architecture are established we drill down to develop the individual page or screen layouts, HTML templates, generate or incorporate artwork, copy, illustrations, and photographs.

Typical deliverables from this phase:

• Complete HTML or GUI
• Complete artwork
• Copy and content
• Page or screen layouts
• Style guide

Crucial to the success of any design project is the hand-off between the design and development teams. xd360 has a formal hand-off for ensuring all attributes of the design are well understood & correctly incorporated into the build process.

Typical deliverables from this phase:

• Final site or media
• Assessment plan