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Fleet FileTrust]

Project]
FileTrust from FleetBoston is an Web-based document storage service that combines the security of a safe deposit box with the convenience and access of the Web.  

FileTrust began as an internal Fleet project. The challenge was to develop strategic direction, a name, the user requirements, information architecture, and the creative solution to bring their concept from the drawing board to the public. 


Approach]
  • Conducted competitive assessment and internal strategy sessions  to define target audience, business requirements, and user requirements 
  • Created the FileTrust name and graphic identity
  • Designed the user scenarios, user interface, and information architecture to support the requirements
  • Developed their brand positioning  for a compelling creative solution and relevant online messaging
  • Designed a look and feel to accurately reflect FileTrust's online brand
  • Implemented a custom content management system

Services]
  • Brand positioning and strategic direction
  • Name and identity development
  • Creative Director, business analyst, information architect
  • Experience Design client representative/champion
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