FileTrust began as an internal Fleet project. The challenge was to develop strategic direction, a name, the user requirements, information architecture, and the creative solution to bring their concept from the drawing board to the public. 

• Conducted competitive assessment and internal strategy sessions  to define target audience, business requirements, and user requirements 
• Created the FileTrust name and graphic identity
• Designed the user scenarios, user interface, and information architecture to support the requirements
• Developed their brand positioning  for a compelling creative solution and relevant online messaging
• Designed a look and feel to accurately reflect FileTrust's online brand
• Implemented a custom content management system

• Brand positioning and strategic direction
• Name and identity development
• Creative Director, business analyst, information architect
• Experience Design client representative/champion