| Polaroid engaged HMEI to redesign
and develop its corporate site with an emphasis on redefining
the visual style and enhanced usability. The existing
500 page site covered all aspects of Polaroid corporation
but the visual language of the site was off-brand and
the nonhierarchical navigation structure made the site
difficult to navigate.
HMEI contracted with xd360 for creative direction,
information architecture, and site design.
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